B2B SEO Strategy complete guide

There are many people out there who have just got an idea about SEO. For them, SEO is simply search engine optimization and besides this, they don’t understand the left and right of it. While others who are into digital marketing understand that SEO is about optimizing a website to achieve a higher ranking on SERP (Search Engine Ranking Page). 

But there are some misconceptions doing around the corner when it comes to B2B SEO. It is just a misconception that SEO for B2B is different than SEO for B2C.  Let me clarify that there is no secret method for B2B to get a higher ranking quickly. As Google says by itself that its mission is to organize the best available information together and make it accessible to worldwide people. So, in B2B SEO, there is nothing different as the goal is just to align the content with Google’s goal. 

In short, if the website and its content are useful for users, Google will itself arrange it and keep your website on top for its targeted keywords. Hence, nothing changes when we do SEO for B2B business instead the game is to increase its usability, relevancy, and accessibility. 

What are some ranking signals of B2B SEO?

Over 200 ranking factors are there and bases on which Google decides a site’s ranking and we have categorically divided those signals into 3 main points. 

Non-Technical SEO:- It refers to any change or action you implement on the website on-page to optimize your web-page. Whether you change the content, optimize keyword usability, change meta description and etc, everything is counted in non-technical SEO, which in some way improves the search visibility of your website. 

Technical On-Page SEO:- Technical on-page SEO refers to the optimization that we do to increase website page load. Whether it is implementing a mobile-responsive design or adding structured data markup, this all comes under technical on-page SEO. 

Off-Page SEO:- Writing good, compelling, and engaging content is simply not enough. Until you promote it or Google gets signals from authoritative websites, it won’t achieve the position it deserves. Get high-quality backlinks on relevant sites and give Google a signal that you have the best answer. 

Overall everything that is above written mainly focuses on relevancy. Let us make this easy for you. Read and implement these 4 step by step points to better understand SEO for B2B brands.

• You need to search for what people are looking for. Use a keyword research tool and enter the queries you think people would be searching for. 

• Write & develop good, engaging, and compelling content that adds value and is useful to users. Place some targeted keywords in it and let the search engine understand your targeted queries. 

• Analyze your website and make sure it meets all search engine criteria. Both technical and non-technical aspects of your site should meet search engine criteria which are of providing the best experience for the user.

• Promote as much as you can. Share your content everywhere and get more backlinks in the process. Focus on the quality of your back links rather than running behind the numbers. 

This is what you need to do. Slowly and steadily you will grab SERP’s top position and your website will have immense traffic. But be patient as SEO takes time. Nothing happens in a fraction of seconds. The traffic lead and conversion you get after getting a higher ranking are immense. 

If you need to consult a professional who can take your business to new height success by giving you some crucial business tips this is high time when you should turn this thought into action and contact Cefnogi Solutions, an online reputed IT company offering both B2B and B2C IT services to worldwide people.